In the past, Network Marketing was all about cold calling and hounding family, friends and aquaintences for leads and prospects. It was a system prone to burnout and failure and gave the industry a bad image in general.
Nowadays however, the Internet has made all that gut-wrenching, negative work passe'. Appealing to people's needs, wants and interests is the new model where prospects actually come to you first, motivated to find out what it is you have to share with them. Now using the Attraction Marketing model cold calling and alienating family and friends is a thing of the past. Now it is possible to be viewed as an expert or authority in a particular area of interest rather than just a salesman selling a product or MLM opportunity. By offering relevant information on a variety of subjects, often for free, the modern network marketer can now simply communicate with potential customers and actually have them coming to him/her for information and guidance. This allows a more relaxed and congenial relationship to exist between the two and makes what used to be an unpleasant and stressful situation to become a relaxed, congenial and productive one for both parties.
If you'd like more detailed info go to:
http://www.giphodges.The-Renegade-Network-Marketer.com